Tuesday, 17 May 2011

Charity: Giorgio Armani’s ‘Acqua For Life Campaign’ -provides clean drinking water for children in Ghana

A big thanks to the ever fabulous, Giorgio Armani from Ghana Rising -for his ‘Acqua For Life Campaign’. This wonderful campaign provides 100 litres of clean drinking for children in rural Ghana every time you purchase a bottle of Acqua Di Giò and Acqua Di Gioia from the Armani fragrances range. A collaboration between Giorgio Armani and Green Cross International -this campaign goes way beyond the ubiquitous ‘feel good’ charity thingy that are forever endorsed by Celebes and offers real practical help. Folks -I’m off to buy a bottle of Acqua Di Gioia. Why not join the Acqua For Life movement on Facebook via: http://www.facebook.com/acquaforlife
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On World Water Day Giorgio Armani joined with Green Cross International in an effort to promote clean drinking water for people in need. The main goal of the new Acqua for Life campaign is to provide a minimum of 40 million liters of drinking water to populations lacking an essential part of life — clean water. Take a closer look after the jump!

“Water is such a simple word, but like all simple words it has a profound significance because where there is safe water, there is life, energy, wellbeing, a serene encounter with nature, and a marvelous sense of freshness,” stated Giorgio Armani.

The Acqua For Life campaign (http://www.acquaforlifechallenge.org/) is supported by two Armani fragrances, Acqua Di Giò and Acqua Di Gioia. For every bottle of the luxury fragrances sold, the iconic designer will provide 100 liters of clean drinking water per year to children and their communities.

“The cooperation between Green Cross International and Giorgio Armani is an innovative partnership model. This is not another ‘feel good’ campaign but a practical step to help make the Right to Water a reality. It is a pleasure to welcome Giorgio Armani as our partner on this important mission,” stated Alexander Likhotal, President of Green Cross International.
The humanitarian project has already been initiated in Ghana where over 40 percent of the rural population lacks proper access to clean drinking water.

All money raised for the Acqua for Life project will be used to finance similar operations in other countries in the future. For more info visit: http://www.acquaforlifechallenge.org/

(Credit: http://theluxbeat.com/2011/04/giorgio-armani-aqua-for-life-humanitarian-campaign/)

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