Sunday, 14 April 2013

Branding, Marketing & Lifestyle: Superbrands Ghana

Credit: Photo courtesy of Superbrands Ghana  

Paulina Opoku-Gyimah says: The uber prestigious Superbrands (the UK edition) came into my life in 2002 and I’ve never looked back. I think I still have the 2010 and 2011 UK edition kicking about –as they make such fabulous reference books.

So….. I’m very pleased to announce that Ghana has its very own edition, ---I know……how fabulous is that?

If like me you couldn’t even start to imagine the brands listed in this super book, you are in for a treat. The following Ghana based brands made the first ever edition of this prestigious corporate encyclopaedia of branding yumminess:

Ecobank, Kasapreko Alomo Bitters, Ash Foam, Andrews Liver Salt, Alvaro, Business and Financial Times, Compu-Ghana, Daily Graphic, Devtraco, Enterprise Group Limited, Frytol, Gino Thai Jasmine Rice , Golden Tulip Accra , Guinness , Internet Solutions Ghana, Interplast Ghana, Joy FM KIA, Labadi Beach Hotel, Latex Foam, Locuzade, Malta Guinness, Melcom, Omo, Panadol, Polytank, Rana Motors, RLG, Samsung, Star Beer, Sultana Rice Texas Star, Coral/Dulux Paints, TV3, Unilever, Gino Tomatoe Paste,  UT Bank, Golden Tree Chocolate, Golden Tulip - Kumasi and Kasapreko Dry Gin.

I’m uber happy to see the likes of Kasapreko Alomo Bitters and Dry Gin, Devtraco, Golden Tree (chocolate) and Labadi Beach Hotel --and hope to see sexier brands like: Christie Brown (fashion label), Citizen Kofi (bar & restaurant), The Republic (bar & Lounge), Movenpick Ambassador Hotel Accra, Accra Polo Club, Woodin Ghana (African fabrics) and even Kasapreko Wines et al –celebrated in the next volume and beyond.  

Please note, “The brand qualification and invitation process for Ghana's Superbrands Volume 2 will commence in March 2013. Brands interested in finding out more details may contact Superbrands Ghana” via:   ---Can’t wait for the next volume and to see the positive effects Superbrands has on brands/branding/marketing/promotions in Ghana.

More Info
Superbrands began in the UK in 1994 as a radio show on GLR (now BBC Radio London). This broadcast aimed to give ordinary consumers an insight into the significant brands which touched upon their lives.

After the success of the show the Superbrands organization was founded in 1995. Its mandate focused on promoting the discipline of branding and identifying and paying tribute to exceptional brands. At the time it was not imagined that within only 12 years the organization could have achieved such phenomenal success – or be the global authority that it is today.

Following the first Advisory Council’s grading process, the most highly rated brands had their stories produced – and their successes featured – in the organization’s inaugural book. This first publication contained brands ranging from international icons such as American Express and Coca-Cola to UK favourites like British Airways and Cadbury. The trend of mixing international and local brands highly rated by the relevant national council continues today.

Sixteen percent of the brands from that first publication qualified and were featured in the 10th anniversary edition of Superbrands UK. Thirty-eight percent of those brands continue to be members internationally.

Two further UK editions, each increasing in size and stature, were completed in 1996 and 1997. This paved the way for the first international edition to be presented in Australia.

In 2000, a sustained period of international growth ensued with Denmark, France, Hong Kong, Spain, Sweden and the USA beginning programs. More recently, Argentina, Canada, Germany, Japan and South Africa have joined the international network. Exceptional growth has occurred in Asia, Europe and the Middle East. International operations are run on a license basis whereby local rights are awarded to experienced and highly qualified individuals. Each operational head forms part of the international editorial board acting as gate keepers to the Superbrands accolade and responsible for the integrity of the program.

Ghana now becomes the 86th nation to embrace Superbrands as the way of setting standards in branding across the country, to promote branding and pay tribute to the country’s superior brands.

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