Saturday, 31 July 2010

Ethical Fashion: CHOOLIPS


"Our Golden Coast collection is fairly traded and entirely made in Ghana by local batikers, tailors and seamstresses, all of whom earn eleven times the average national wage for their work. Colourful designs are printed on 100% Ghanaian cotton using the local Batik tradition. CHOOLIPS has introduced new technology & trend-led print design to sustain this ancient Batik technique. Introducing new materials and technology to Ghanaian workers has pioneered local design processes and working methods. This, in turn, has furthered local businesses both in the UK and at grass roots level in Ghana.

Since CHOOLIPS started working with batiker Juliana Mustapha, Juliana has tripled both her workforce and the size of her workshop while she secures the education of her three children. Owing to the success of her work she is one of few small producers in Ghana that are now successfully exporting to international markets."

***For more information about Choolips’ fairly-traded pretty-whimsy-girlish-yummy-sunshine collection, –designed by Annegret Affolderbach and made in Accra with hand-printed batik prints/textiles by our brothers and sisters in Cape Coast, -please visit:

No comments:

Post a Comment