Tuesday, 27 November 2012

Business: Ghana's middle-class hitting the mall – American style

Ghana's first American-style shopping mall in the capital, Accra, is changing the way Ghanaians spend their free time. A typical scene on a weekend could be from a shopping mall anywhere in the USA - boys in skinny jeans, girls wearing hot pink lipstick, families eating pizza at a food court. Asante-Appaih, owner of a pharmacy and dental clinic at the mall, explains: "It's become a good pastime for Ghanaians after church on Sunday. Parents can relax with their kids just strolling and shopping, much like families in Europe or in America." Developers forecast more of such malls would spring up across the country replacing the beach as a place for middle-class Ghanaians to spend their weekends. According to Euromonitor International statistics, Ghana's growth expanded to 13.6% in 2011 from 7.7% the year before - driven by new oil production and the construction sector.

Credit: Euromonitor International

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