Sunday, 20 October 2013

Sika-sem: Accra expected to be the fastest growing African city for millionaires

It’s time for some serious champagne popping


Time to decorate your Accra penthouse or Takoradi beachfront house with some seriously OTT collection of Louis Vuitton luggage and trunks……Just nonchalantly throw them around your home in that laissez-faire way that the truly rich do…..

Time to make sure that a Jo Malone candle is always burning in your home… The Pomegranate Noir scented candle by Jo Malone is to live for…..


Time to head to Grasse , France and find a ‘nose’ to create your very own perfume –smelling like ‘plebes’ won’t do….


The days of dusty cheap artificail flowers are over, you need a buch of beautifully arranged flowers in expensive Baccarat vases in every room...

Time to get ‘rich’ women's clear skin like the ever beautiful Philomena –as rich women ‘just’ don’t have blemishes…. that appointment now!!!!


I know Ghana is hot-and-all but now that you’re a millionaire you’ll need to have at least one Hermes cashmere blanket draped over a sofa or a guest bed at all times…..

It’s time to start gently washing your fine fabrics --think silk lingerie, 5000 tread count bed sheets, cashmeres  (I know it’s hot in Ghana but you must still have a few cashmere bits and bobs -see above blanket) and crisp white linen shirts with TOCCA’s laundry delicate wash….. If you’re thinking who or what is a TOCCA –you are a bush girl/boy and must immediately enlist the help of a high-end lifestyle coach –pronto..


Its time to chuck your old.... I don't know....errmm 'Manaz' make-up away, no one has heard of the brand!!!!! Its now time to dress your bathroom cabinet and dressing table with only high-end make-up brands, remember if you have to slap your foundation (powder) unto your face –something isn’t right..


It’s a known fact, if you don’t have a glamorous dressing table –you're just not rich enough …..


Please note the days of cheap odd bits and bobs brands for your hair is over, it’s all about being elegant enough to use only one brand for your tresses and the Moroccanoil products are the only ones rich women of colour swear-by…..


The days of walking around Accra Mall swinging your jagger-jagger replica Hermes Birkin bag is over –only the real Birkin will do…..Think Victoria Beckham or those Kardashian girls and buy one in every colour for every occasion…



And lastly do you have the ubiquitous shipped-over B&Q tiles on your floor? If sooo its time to dig them up –and laydown real dark wooden floorboards… I’m telling you –you’ll stand out from the maddening crowd…. 

Ghana’s capital Accra is expected to be the fastest growing major African city for millionaires over the next eight years, according to recent research by UK-based New World Wealth.

Accra’s number of high net worth individuals (HNWI) – with net assets of US$1 million or more, excluding their primary residences – are expected grow from 800 in 2012 to 1,500 in 2020.
New World Wealth told How we made it in Africa that it projects the growth in millionaires by using a number of variables, including economic growth in country, income distribution trends and recent HNWI growth trends in the city or country.

New World Wealth keeps its own HNWI database. “We source most of our names from company and director databases. We also have access to various luxury goods databases with a focus on prime property, yacht, art and private jet owners. The business interests of these individuals are calculated using listed company holdings. We then track liquidity and wealth events as they occur in order to calculate the liquid and investable holdings of these individuals. Liquidity event tracking also allows us to find new HNWIs as they emerge,” said New World Wealth senior analyst Andrew Amoils.

Africa's fastest growing cities for millionaires (2012 – 2020)

1. Accra 8.0% 800 1,500

2. Nairobi 6.3% 5,000 8,100

3. Lagos 6.2% 9,800 15,800

4. Luanda 6.0% 2,400 3,800

5. Dar es Salaam 6.0% 1,900 3,000

6. Algiers 5.0% 2,300 3,500

7. Casablanca 4.5% 2,700 3,800

8. Durban 3.7% 2,700 3,600

9. Pretoria 3.5% 2,500 3,400

10. Johannesburg 3.4% 23,400 30,600

Paulina says: Fab news but I’m thinking….. the figure of 800 is too small for Ghana.. I’m thinking that Ghana’s High Net Worth-ers are being bashful again –no? I’m also thinking of our chichi Lebanese community and Ghana’s growing HNWI expat community ---surly they're not included in this figure??? Anyway….here’s to joining these lucky bast**ds.. xxx

No comments:

Post a Comment